[[Notes]] - Topics: [[Connection]] - People: [[Will Guidara]] - Source: https://www.youtube.com/watch?v=wIRuMJj_igE --- ## Summary - Service is what you do; hospitality is how you make others feel while doing it. - [[People will forget what you said, people will forget what you did, but people will never forget how you made them feel.]] - [[The only competitive advantage that really exists comes from investing consistently and generously in relationships]]. - Be present. [[Take what you do seriously. Take yourself less seriously.]] Treat people like unique individuals, not commodities. - [[Perfection is not attainable. But, if we chase perfection, we can catch excellence.]] ## Notes ### Service - "We may sell people different stuff, but we're all in the same business of serving people." - [[Outstanding service leads to outstanding results]]. - Service and hospitality are not the same things. - Service is what you do; hospitality is how you make others feel while doing it. - [[Service to others is the rent you pay for your room here on Earth]]. ### Hospitality - [[Service is the action; hospitality is the emotion you inspire through it.]] - "I don't care what you're serving, what you're selling, the way you make people feel will be the thing that they remember more than any of that." - [[People will forget what you said, people will forget what you did, but people will never forget how you made them feel.]] ### Being unreasonable - The most successful people are relentless in bringing the best version of themselves or their products to life. - [[The best are unreasonable in their pursuit to being the best]]. - [[Perfection is not attainable. But, if we chase perfection, we can catch excellence.]] ### Unreasonable hospitality - [[Be as unreasonable in the pursuit of how you make people feel as you are the product you're selling to those people]]. - [[The only competitive advantage that really exists comes from investing consistently and generously in relationships]]. - [[The best way to invest in relationships comes from hospitality]]. - Be present. Care so much about the person you're with that you stop caring about everything else you need. - Take ourselves less seriously. [[Take what you do seriously. Take yourself less seriously.]] - Create individualized experiences. Treat people like unique individuals, not commodities. - [[It's not one size fits all, it's one size fits one.]]