[[Notes]] - Topics: [[Creativity]], [[Problem-solving]] - People: [[Tom Wujec]] - Source: https://www.youtube.com/watch?v=17VoOy8HyIc --- ## Summary - "[[Innovation moves from the world of the impossible and impractical through the possible, expected and required]]". - The sweet spot is the world of the possible. - [[Focus on refining ideas from reality rather than defining ideas from fantasy]]. - [[The expected and the required are where most people are. The possible is where you need to be.]] ## Notes - "[[Innovation moves from the world of the impossible and impractical through the possible, expected and required]]". - [[Invention focuses on the world of the impossible. Innovation focuses on the world of the possible]]. - [[Focus on refining ideas from reality rather than defining ideas from fantasy]]. Between the impossible to required, there is a sweet spot in the middle, one of the possible. - The sweet spot is where competitive advantage resides. - [[Innovation is inherently disruptive]]. - When ideas become expectation, the problem solving methods required have already moved on beyond innovation. - Expected is where some people are. Required is where most people are. Possible is where you need to be. - "[[Prototyping is a conversation you have with your ideas]]". - "[[A creative moment is part of a larger creative process, which in turn is part of a creative life]]". - "[[We are visual creatures. When you doodle an image that captures the essence of an idea.]] You not only remember it, but you also help other people understand and act on it, which is generally the point of meetings in the first place." ## Original ![[Explore what’s possible, not what’s expected-1.jpg]] ![[Explore what’s possible, not what’s expected-2.jpg]]