[[Notes]] - Topics: [[Creativity]], [[Problem-solving]] - People: [[Tim Brown]] - Source: https://www.youtube.com/watch?v=wOrmr5kT-48 --- ## Summary - [[The complex things are the things that are most broken]]. - Industrial and product design methodology can be applied to any problem. - [[What you need to design a complex system is not one brain - You need lots of brains.]] - Observe the space and ask interesting questions. - Problem solve through the continuous process of observing, ideating, prototyping, testing, and learning. - Storytelling is also an important part of the design process. - People have to find your idea interesting. ## Notes - IDEO helped Apple design their first (Lisa) computer mouse. - These days, they design systems and experiences such as the Los Angeles voting system and even entire schools. - Making a computer mouse and creating a school system have things in common. - "[[The complex things are the things that are most broken]]". - "Designing for the real world" is a practice where you apply industrial and product design methods to solve global societal problems, such as education or pollution. - "[[Observing the world in order to ask an interesting question]]". - Observe the space to better understand the context and to discover the problems. - Identify and question struggle - both big and small. - Watch how people use things. Observe what they want, and what they don't. - Create ideas from those interesting questions. - This process is known as "ideation" or "idea making". - Quickly try out your idea with others create a meaningful prototype to gather feedback. - The feedback you need is whether this idea is valuable. Does it solve the identified problem in some form or even completely? - Prototyping is the intentionally scrappy way to realize ideas. - Observe, ideate, prototype, test, and repeat. - "Asking questions, having ideas, prototyping, learning, and until you get to something that truly meets somebody's needs, or a set of people's needs". - Storytelling is an important part of this design process. - "[[Always, you're trying to explain to people why your ideas interesting]]". - "[[What you need to design a complex system is not one brain - You need lots of brains.]] You need lots of brains with different perspectives, different creative contributions, working together to get an outcome that is literally rich enough and sophisticated enough to behave like a system instead of being like an object." - Diversity in creative thinking, contributes to a richer, more holistic solution to a problem - both big and small. ## Original ![[How to solve problems like a designer-2.jpg]] ![[How to solve problems like a designer-1.jpg]] ![[How to solve problems like a designer-3.jpg]]