[[Notes]] - Topics: [[Change]] - People: [[Simon Sinek]] - Source: https://www.youtube.com/watch?v=pUmTQ-86-YI --- ## Summary - Most resist change. Target those who welcome it. - Create demand. Create a movement. ## Notes ### Change is constant - "Do you need to change? No? I'd be worried." - The answer is always yes. There's **always change**. There's always **opportunity** to improve something. - [[People don't fear change. They fear sudden change.]] - Sudden changes feels **threatening**. It disrupts routine, requiring people to think more in order to react and respond to change. - Change management - Normally, we treat it rationally - almost **mechanically**. However, in doing so, we ignore the **emotional response** to that change. - Infinite mindset - [[Embrace uncertainty. See opportunity and surprise.]] - People **fear** that they may not know how to change 9for the better) or that it may set them back. ### Law of diffusion - The first 2.5% of the population are "big idea" people. 13.5% are early adopters. Willing to pay a premium, suffer inconveniences, to be part of something they believe in. - The rest are early and late majority, with the mindset of, "What's in it for me?" - Example: There's a lone dancer who dances. Early adopters join. More join. Suddenly, everyone is dancing. It became a **movement**. - When we want to **make change**, we want to affect the majority, but that's not how change happens. The majority will not change unless others change first. - ==Aim for the early adopters. Over time, the **majority** will **demand** it.== ## Original ![[Navigate and embrace change.jpg]]