[[Notes]] - Topics: [[Design]], [[Persistence]] - People: [[James Dyson]] - Source: https://www.youtube.com/watch?v=XBZk3G0c1kU --- ## Summary - Create the best products and experiences you can by embracing both Design and Engineering. - Never give up. You will run into walls. [[The walls mark the boundaries between comfort and growth - who you are now and who you can become]]. - "I built 5,127 prototypes before I got it to work. I was **learning all the time**." - Do what you think is right and good. Don't be distracted by the opinion of others, but be open to learning from them. [[Live and honour your truth]]. - Figure out what users truly want, not what they say they want. **Surprise them**. ## Notes ### Design in the UK - Good design pushes the boundaries of what is possible. - Most UK companies spend 6x more on research and development vs. design. - One of Britain's most celebrated technology companies has a **relentless** focus on design - Dyson. ### Design principles - [[What I want to do is develop new technology and make great products that perform really well and are lovely to use]]. - "I don't care what everyone else says, I'm not a good businessman. I just **hope that I make good products** that work well and have better performance than other people's products." - Know your core values. Live them. [[Live and honour your truth]], regardless of what other people may think. - "That (pioneering of motors) drives technology that is very different than other people's products." - [[Seeing the dirt is honest]]. - "Ignoring market research is quite important. It'd be nice to do something that they hadn't anticipated - then the **surprise is always nice**." ### Never giving up - "The moment you come up against a brick wall after 3 years and 5,000 prototypes, that's the **moment you shouldn't give up.** That's the very moment when you **redouble your efforts to break through**." - [[The walls mark the boundaries between comfort and growth - who you are now and who you can become]]. What is known and what is unknown. You must push past this wall, overcome it, even if it means yet another fallen attempt. Falling and picking yourself back up is how you grow. When success finally does come, **you will be ready to embrace it**. - "I built 5,127 prototypes before I got it to work. I was **learning all the time**." - Even in the age of the algorithm, beauty and innovation still go hand in hand. ## Original ![[Sir James Dyson. Philosophy of design-1.jpg]] ![[Sir James Dyson. Philosophy of design-2.jpg]]