[[Notes]] - Topics: [[Design]], [[Empathy]] - People: [[Tania Douglas]] - Source: https://www.youtube.com/watch?v=eemOZfsrKdg --- ## Summary - [[Understanding context is not about a superficial interaction. It's about a deep engagement, and an immersion in the reality and the complexities of our context]]. - [[Design with empathy, rather than designing for functionality]]. - [[Pay attention to the user, their needs, and their context]]. - [[Serve others, not your ego]]. - [[In the pursuit of great, we failed to do good.| Do not fail to do good in the pursuit of greatness]]. ## Notes ### Performance under context - Equipment graveyard. Typically the resting place for medical equipment from hospitals in Africa. - Equipment is often imported into Africa. They sometimes aren't suitable for the conditions there, making them unusable. ### Designing under context - [[Necessity is the mother of invention]]. - Sometimes the problem isn't the quality of products and services, but rather, adequate access to them. - Sometimes the problem isn't the product Source access, but rather, a reluctance to use a products due to psychological and or social factors. - You can only work with what you have. Knowing what you have and knowing a problem deeply, you can drive innovation towards a practical solution. ### Serving - You can only have this Insight by observing and connecting to the people you are trying to serve. - [[Serve others, not your ego]]. - [[Pay attention to the user, their needs, and their context]]. ### It's not only about the technology - [[One often has to move away from the focus of technology and reformulate the problem]]. - "This approach to understanding the problem for listening and engaging is not new, but it **often isn't followed by engineers who are intent on developing technology**." - [[In the pursuit of great, we failed to do good.| Do not fail to do good in the pursuit of greatness]]. - [[Design with empathy, rather than designing for functionality]]. - [[Understanding context is not about a superficial interaction. It's about a deep engagement, and an immersion in the reality and the complexities of our context]]. - It is in knowing the context that the problem gets solved. ## Original ![[To design better tech, understand context-1.jpg]] ![[To design better tech, understand context-2.jpg]]