- Topics: [[Creativity]] --- - Creativity / creative work is earned, rarely accidental. It is achieved through a series of trying, iterating, failing, and trying again. Trying isn't optional. Not only is it required, it's expected. - Be fiercely anti-precious about experiments and iterative outcomes. Be deeply respectful of the effort behind the work, and the drive to keep working. - Be fiercely focused on the most important problem – intentionally picking one out of many. Work with it at that moment. Give it everything you've got.