- Topics: [[Creativity]] --- - Just because you made something, regardless of how good it is or how good you think it is, it does not guarantee that others will use it or even know about (or care). - You are fooling yourself if you think that work ends the moment your idea or invention is realized. You must also work to convey or convince others that the thing you made, a thing amongst many things already existing, is worth their time. - You can’t rely solely on luck for publicity. You have to put in the effort. Make your own luck.