William Guidara is an American restaurateur based in New York City. Along with chef Daniel Humm, Guidara co-owned the Make It Nice hospitality group, established in 2011, which owns and operates Eleven Madison Park, NoMad New York, NoMad Los Angeles, NoMad Las Vegas, NoMad Bar and Made Nice.  https://en.wikipedia.org/wiki/Will_Guidara ## Notes - [[Become excellent. Be unreasonable.]] ## Quotes - [[Be as unreasonable in the pursuit of how you make people feel as you are the product you're selling to those people]] - [[The best way to invest in relationships comes from hospitality]] - [[The only competitive advantage that really exists comes from investing consistently and generously in relationships]] - [[Take what you do seriously. Take yourself less seriously.]]